Just about everyone – from Kate Spade to Cotton On – is doing reusable coffee cups and travel mugs nowadays. But what if we told you that one brand was doing things a little differently?

More and more of us are bringing our own cups to cafes, both to reduce waste and to make the most of that ‘BYO cup’ discount that some places offer. But, there’s nothing more annoying than carrying around a coffee cup that’s too heavy and bulky to slide easily into our handbag.

You already know its siblings, the beloved Snack in the Box and Drink in the Box. Now, we’re introducing you to the newest member of the ‘in the Box’ family: the Kafé in the Box.

Different, sleek, modern and fresh, the Kafé in the Box gives consumers a new choice in reusable coffee mugs. Cylinders are officially out, and rectangles have taken their place.

The narrow, sculpted spout feels better than the edges of many other travel cups when you sip, in the same way that quality china and glass is preferable for sipping than a thick mug. Unlike screw top bottles, the Kafé in the Box can be opened/closed with one hand (making it perfect for the car) and the lid can work with many different straw sizes!

With a clear walled section, you can easily see your drink – and see how much you have left to savour! The inner cup – made from TritanTM which, unlike stainless steel, won’t affect the taste of even the most delicate herbal teas – sits neatly inside the outer cup, providing double-wall insulation that protects your hands from the temperature of your beverage, whether it’s a hot long black or an iced coffee.

To clean your Kafé in the Box, simply pull it apart and pop it into the dishwasher!

TritanTM is totally BPA/BPS and Phthalate free, and can withstand more than 1500 dishwasher cycles without clouding or developing ‘spider cracks’ that are so common with acrylic and lower quality materials.

With four stylish colours – black, bronze, silver and white – the Kafé in the Box goes with anything, and appeals to both females and males. It’s the perfect gift (for yourself included!).

Go on, treat yourself. Pick up a medium or large Kafé in the Box right here.